With millions of marketing courses online, it can be challenging to choose the right one for you. Don’t worry! That Marketing Lady has got you covered. With the confusion of what to choose comes the budget, one of the main barriers while starting, but the internet is flooded with great learning instruments! Some of these are available for free as well as at minimal costs, which is more like an investment than an expense 🙂
Check out the list of courses that we recommend you take to be a better and ready marketer for the days to come. At TML, we believe that knowledge is meant to be shared, and the learning curve should never stop!
Circulate the list to get the marketing game to a whole different level, with the future becoming the present in no time.
SOCIAL MEDIA MARKETING.
SOCIAL MEDIA 101 – QUICKSTARTER
This is a course on all social media platforms individually, making it easier for the learner to choose which social media platform he wants to go ahead with. This course offers a detailed and segregated process that should be followed to help you and your business get the right social media presence on all platforms.
SOCIAL MEDIA STRATEGY IN A NOISE WORLD – GARY VEE
Gary vee is a significant name in the social media game. He is an inspirational speaker and entrepreneur who has given a course on social media strategy on various platforms like Pinterest, Facebook, and Instagram. He believes in telling your brand’s story the right way through the help of social media, and that’s what he navigates in this course.
SOCIAL MEDIA MARKETING FOR BUSINESSES – UDEMY
This is a paid course that provides basics on Youtube, Facebook, Google, Twitter, Instagram, and blogging. It helps you create a vision for your business by teaching you the fundamentals of social media and its potential. It also teaches you advanced functions of various platforms to help you create an effective social media strategy.
SPECIALIZATION IN SOCIAL MEDIA MARKETING – NORTHEASTERN UNIVERSITY
This is an advanced six-month course offered by faculty at Northwestern Uni. Prof. Randy Hlavac provides a self-paced learning plan with quizzes and assessments for you to assess your understanding. It is designed to achieve two objectives: social analytics tools and training to become an influencer on social media.
SOCIAL MEDIA BY GCF LEARNING – GCF GLOBAL
This platform gives you individual courses for every social media platform and helps you get into its depth. It has a great dissected plan for each platform to help you choose your business’s right platform and use all its resources and features.
BEGINNERS TO SOCIAL MEDIA MARKETING – MOZ
This is a beginners course on social media that gives you the right amount of knowledge to get started. It gives you the values, best practices, and essentials that are needed to ace the game. It helps you solve either starting out or filling a few gaps in your social media presence.
SOCIAL MEDIA MARKETING FUNDAMENTALS – LEARN BY FIVERR
This is a paid course ($41) taught by faculty from UCLA and teaches the fundamentals of social media marketing, which are up to date. They help you ease the struggle of promoting your business over this overwhelming space. This course will cover social media marketing’s foundational principles, from planning your presence and creating a content plan to growing organically and measuring your success.
SOCIAL MEDIA MARKETING FOR SMALL BUSINESSES – LINKEDIN LEARNING
This is a paid course by Linkedin Learning. It is the perfect course for small businesses as they help your business get the right customers, help you make an action plan, and help you outline your business goals. By the end of this course, you will surely help yourself and your business’s online presence by using advanced techniques.
SOCIAL MEDIA SUCCESS FOR BUSINESS – LEARNING.LY
This is a paid course( 3500 – 25% = 2600 ) by learning.ly and is mainly for any individual who wishes to grow his business. They help you create an effective social media strategy, discover which tools are best for your business, and identify the role social media plays for your business. It also educates people about the importance and basics of analytics.
STRATEGIC SOCIAL MEDIA MARKETING – BOSTON UNIVERSITY
This is an advanced course that explains what tactics and strategies can be adopted on various social media platforms and the best for each business. It enhances your social media management and monitors the customers’ behavior on every social media plan. It teaches you how to develop engaging content and is well designed for different social media platforms.
CONTENT MARKETING.
CONTENT MARKETING FOUNDATIONS – LINKEDIN LEARNING
This course teaches the fundamentals of content marketing to a starter and is a 1-hour course. It helps your business create the best content for better visibility, engagement, and a loyal relationship with your customers or potential customers. It provides a step by step approach depending upon the size of your business for best results.
CONTENT MARKETING 101 – UDEMY
This is a course for both starters and pros in the field. It also gives you some great insights on lead generation through content. It helps you create SEO optimized content that will help your content as well as your website. It teaches you about backlinking, content research, and keyword research.
CONTENT STRATEGIES FOR PROFESSIONALS SPECIALISATION – CORSERA
This is a course offered by Northwestern University and is for people who already know content marketing. It helps you create engaging content with the help of strategic storytelling, which is taught during the course and maximizes your content’s impact on various social media channels.
THE STRATEGY OF CONTENT MARKETING – COURSERA
Offered by the University of California, this course is for people who do not know much about the content marketing space. You will learn the strategies that various content marketers use to acquire and retain customers profitably. You will develop, organize, and implement a content marketing strategy and learn how to analyze and make changes for your future content.
CONTENT MARKETING CERTIFICATION – HUBSPOT
One of our personal favorites! This is a six and half-hour course offered by Hubspot that teaches its creative framework through content. They help you develop content that both the people and the search engines will love and engage with. It is a detailed course for people who already have basic knowledge about content marketing and storytelling.
PROMOTE A BUSINESS WITH CONTENT – GOOGLE DIGITAL GARAGE COURSE
This course is offered by Google and is the best course for a starter as it provides excellent insights into Google personal data and experience. They have an assessment in the end that is super helpful. This course teaches you how the different kinds of media will benefit your content strategy and business.
CONTENT MARKETING COURSE AND CERTIFICATION – EMARKETING
Marketing course offered by e-marketing provides the fundamentals of content marketing necessary for beginners and a 50 question test that will help you check your performance. The primary motive is to prepare a starting point in understanding content marketing.
CONTENT MARKETING – CLICKMINDED
This content marketing course offered by ‘clickminded’ aims to teach individuals and businesses how to construct a good and profitable content strategy with various elements that should be adopted. They help your business to generate traffic, engage and convert leads.
STRATEGY OF CONTENT MARKETING – CLASS CENTRAL
This is a free course, which is 21 hours in total, and you will learn how to develop, organize and implement a content marketing strategy. It also teaches you the core strategies content marketers use to acquire and retain customers profitably. It also has various activities like journey mapping and strategic context.
SEO DRIVEN CONTENT MARKETING FOR ENTREPRENEURS – UDEMY
Summarised course for SEO driven content marketing and tries to boost content up to 10x in 90 minutes with the course’s help. It helps you build a 90-day content marketing strategy optimized for search engines and promotes buyer traffic.
SEARCH ENGINE OPTIMIZATION.
SEO FUNDAMENTALS – GOOGLE DIGITAL GARAGE
This is a 13 hours free course by google and has seven modules, which is the best course to know SEO in depth. This course helps you understand search engine algorithms and how they affect organic search results and websites.
SEO FOR BEGINNERS – YOAST
This is a great course to learn the basics of SEO, has many insights about it, and has quizzes after every module. They guide you through SEO fundamentals and provide insights into how Google does its backend process based on your website’s SEO.
SEO TRAINING BY MOZ – UDEMY
This is a free course on Udemy where they provide you with real-time examples that you can use on your website. They also show you how to select keywords and perform keyword research. Udemy also offers tips and tricks for beginners on SEO.
BOOST SEO TRAFFIC WITH PERFECTLY OPTIMIZED CONTENT- CLICKMINDED
This is a course offered by clickminded for people who don’t know much about SEO and educates people about the fundamentals of search engine optimization and what features you can adopt on your website to rank higher.
SEO TRAINING: ACHIEVING SUSTAINABLE ORGANIC GROWTH – HUBSPOT
This is a 1-hour long course that shows people the tricks existing website holders can use to boost organic searches. Hubspot gives you the tricks they used to rank #1 on google. They also tell you all about link building, increasing visibility, and evaluating your website’s SEO.
BECOME AN SEO EXPERT – LINKEDIN LEARNING
This is a 10-hour course offered by LinkedIn learning, giving you detailed SEO knowledge and increasing your ranking. This course ensures you attract new customers through web traffic. They also provide you the opportunities to Practice technical, content, and off-site optimization.
SEO COURSE BY UNIVERSITY OF CALIFORNIA – UDEMY
The faculty offers this course and teaches the SEO algorithm and mathematical optimization, which is an intermediate level. They give you a mock website where you complete a competitive analysis. They ensure you analyze data to see which content gets the most shares and make you submit a report for the same.
ADVANCED SEO 2020 – SkILLSHARE
This is an advanced course by Jim Bruce, an SEO expert who gives great tricks that people must use. Jim talks about the real reasons why a website isn’t ranking higher and does a complete analysis. He also offers other tips on creating a page menu for SEO, adding a useful link section, and building internal linking, resulting in better SEO for your website.
SEARCH ENGINE MARKETING – EMARKETING
This is a free course that teaches paid reach used in search engine marketing and organizing campaigns using advertising programs. It helps your website rank higher by using techniques provided by marketing in this course. They allow you to optimize your website with backlinks, images, keywords, and other tricks.
SEO FUNDAMENTALS COURSE WITH GREG GIFFORD – SEMRUSH
This is a 31 lesson detailed course which is free and gives a lot of knowledge in depth from a person with immense experience. In this course, Greg teaches on-page signals, mobile SEO, international and Local SEO that helps a website tremendously. The technical SEO taught by him is about the technical aspects you can diagnose problems stopping your website from being on the top.
SEO UNLOCKED – NEIL PATEL
This is one of the best summarised courses out there which is categorized in a great way. This course follows the set – up, execute and optimize pattern which can be really beneficial for someone who is just starting out. This course mainly teaches you how to rank higher and get more clicks leading to conversions.
EMAIL MARKETING.
EMAIL MARKETING ONLINE CERTIFICATION – HUBSPOT
The course will teach you how to create an impactful email marketing strategy. From contact management & segmentation to email deliverability and analyzing your emails sent. It teaches you how to send the right emails, which makes a difference.
EMAIL MARKETING COURSE FOR BEGINNERS – WISHPONDS
This course is designed for beginners and helps lead generation through surveys, videos, and past experiences. It has modules relating to emails, mistakes often done by people, creating an email marketing funnel, and performing A/B testing on your emails.
EMAIL MARKETING MADE EASY FOR BEGINNER – UDEMY
This course is free and is for beginners who are just starting and want to learn email marketing techniques that they can use for their campaigns. It teaches you how to use email broadcasts and email autoresponders appropriately. It helps your business emails to be enhanced while sending them out for a more considerable impact.
COMPLETE EMAIL MARKETING GUIDE FOR MAILCHIMP – UDEMY
This is a course specifically for Mailchimp and provides every little detail needed for email marketing on Mailchimp. It helps you set up your email funnel and how your business can start earning from your email list.
DIGITAL EMAIL MARKETING FOR BEGINNER – SKILLSHARE
This course will help a beginner ace his email marketing game by learning new techniques that he can adopt while starting. It helps you in lead generation and teaches how to create a lead magnet, increasing traffic. They also focus on improving your subject line and analyzing your mails to grow in the future.
EMAIL MARKETING CAMPAIGN FUNDAMENTALS – OMI
They also learn how the buying process, customer journey, and customer lifecycle all impact campaign messaging and timing. Businesses will also learn how the buying process, customer journey, and customer lifecycle all impact campaign messaging and timing.
EMAIL AND AFFILIATE MARKETING FOR BEGINNERS- UDEMY
This course has affiliate and email marketing, a beginner’s guide to understanding the sales and marketing funnel. This Udemy course gives you the advantage, disadvantages, mistakes, and things to focus on while drafting an email for your business. Adapting those tricks will ensure better lead generation, clicks, and conversions.
EMAIL MARKETING ON MAILCHIMP (EXPERT) – COURSERA
This course is for people who already know about email marketing, enhances knowledge, and teaches new techniques. By the end of this course, You will create an interactive email complete with a professional and engaging call to action.
MOBILE MARKETING.
MOBILE MARKETING FOUNDATIONS – LINKEDIN LEARNING
This is a place to learn how to reach out to customers on the go. In this course, review basic mobile marketing concepts and trends. This course helps you design your mobile website, discusses tools and best practices for mobile forms and transactions, and shares mobile SEO hacks.
MOBILE MARKETING IN 2021 – UDEMY
This is udemy’s bestseller and a very futuristic course. Also improve user retention, engagement, reviews, and minimize uninstalls. This course also offers a unique feature where personal help directly from the instructor during office hours and messages is available. It will help your app get publicity, which will give you worldwide exposure.
THE MARKETERS GUIDE TO MOBILE – HUBSPOT
They teach you how to optimize, build, test, and grow your business with mobile marketing. This course will help you decide if your brand should have an app or not, take you through mobile marketing best practices, and how to tap into the app marketing ecosystem without building an app yourself.
MOBILE MARKETING CERTIFICATION – DIGITALVIDYA
This is a detailed course on mobile app marketing with 12+ hours of class and 4+ hands-on projects taught by 10+ industry experts. They have live sessions as well as recorded lectures. They give you knowledge on topics like mobile marketing tricks, mobile SEO, and mobile conversions.
ADVANCED MOBILE MARKETING CERTIFICATION
This is a course for people who already have pre-acquired knowledge in the mobile marketing field and are here to enhance their learning. This course will master mobile marketing, including campaign management, app marketing, mobile advertising, content marketing, location-based marketing, responsive website designs, and mobile marketing analytics.
MOBILE ADVANCED MARKETING TRAINING – MARKETMOTIVE
This course teaches you how to integrate social and mobile marketing and learn to target your consumers to higher your chance of converting potential leads. This course has newer concepts like developing mobile advertising campaigns using mobile products like QR codes, Augmented Reality, and Interactive Voice Responses.
MOBILE MARKETING: THE COMPLETE GUIDE – IDM
This is an in-depth course that teaches you everything about mobile marketing and defines an impactful mobile marketing strategy. By the end of this course, you will gain practical skills and knowledge that will help you plan customer-focused mobile experiences and the confidence to deliver on them.
MOBILE MARKETING: CREATING A STRATEGY – LINKEDIN LEARNING
This shows you how a great mobile marketing strategy can help you build better leads and get more conversions with a lower bounce rate. A detailed SWOT analysis is done to gain in-depth knowledge and enables you to determine your brand’s mobile readiness.
ONLINE ADVERTISING.
COMPLETE ONLINE ADVERTISING AND MARKETING COURSE – UDEMY
This course teaches you how to build a fantastic income-generating funnel that sells and advertises effectively on all social media platforms. It also teaches you how the experts perform lead generation and help you get a step by step on creating great online advertisements.
BECOME A SOCIAL MEDIA ADVERTISING EXPERT – LINKEDIN LEARNING
This course discovers essential concepts in modern online marketing and identifies the most appropriate platform for your strategy. It also teaches you how to craft media advertisements that make a difference in your conversions and statistics.
INTRODUCTION TO THE DIGITAL ADVERTISING LANDSCAPE – COURSERA
This course is the basics of online advertising and the various terms and types of online advertising. It gives a detailed and segregated explanation of the different advertisement types and their benefits depending on your strategy.
BEST ONLINE ADVERTISING COURSE – UDEMY
From this course, you will be able to significantly increase traffic to your website and increase sales, leads, and multiply profits. It explains pay per click, cost per click, and pay per view in great detail, one of the essential aspects of online advertising.
DIGITAL ADVERTISING 101 – HUBSPOT
This shows how to advertise at every stage of the buyer’s journey, create digital advertising campaigns that convert, and Evaluate your digital advertising strategy’s performance. This course teaches everything you need to create a customer-focused advertising strategy, including targeting systems, paid search, social media advertising.
DIGITAL ADVERTISING STRATEGY SPECIALIST – COURSERA
Understand the major advertising platforms, including display advertising, video advertising, audio advertising, sponsored advertising, native advertising, social media advertising, search advertising, and programmatic advertising, which is very beneficial and necessary to know while starting.
LEARN ORGANIC VS. PAID DIGITAL ADVERTISING & HOW TO DETERMINE AD SPEND – HUBSPOT
In this course, you’ll learn how ads are familiar with organic content, how your paid and organic content strategies can work together, which will help you to determine your ad spendings