Brand Power: How to Successfully Sell Your Product Through Effective Branding

In the process of buying a product, we tend to focus on its function — the storage capacity, RAM, operating system, and other features that we deem essential in our purchasing decision. However, what if I told you that the aesthetic design and packaging of a product often has a greater impact on our buying decision than its quality?

From laptops to skincare, and backpacks, the design and aesthetic branding of a product can often carry more weight than its features or performance. Popularity and trendiness contribute to this phenomenon, but the simple designs and aesthetic appeal of a brand are what largely dictate its market success.

Let’s examine the influence of aesthetic design by comparing two tech giants: Apple and Samsung. While both companies offer smartphone models with similar capabilities, Apple’s simplistic design and ease of use have made the iPhone a popular choice among consumers. Meanwhile, Samsung offers wider features and increased storage but has a more complicated design, which dissuades many potential buyers.

Apple’s success in branding can be largely attributed to its aesthetically pleasing and eye-catching designs that make their products stand out. They’ve even created a phenomenon of working with your MacBook at a Starbucks, influencing younger consumers to buy their products to fit a certain aesthetic or showcase their style on social media.

This trend is also evident in brands like PostBox, Jay Walking and Zillionaire which have fun and interesting elements that are creating an aesthetic and a way of living for the people using their products in their daily life. People often buy these products for lifestyle purposes, forming a connection with them and using them as a lifestyle component that shapes their identity.

In today’s materialistic and consumer-driven world, brands and influencers have successfully convinced many people that they need certain products, even if they don’t serve their purpose perfectly or are of lesser quality than their counterparts. By packaging their products in aesthetically pleasing designs and using trendy colors and patterns, brands create a sense of desire among consumers that goes beyond the product’s functions or features.

Therefore, if you want your product or brand to sell, it’s essential to make it aesthetically pleasing and visually appealing to your target consumer. By doing so, you create a sense of desire and connection that goes beyond the product’s function and makes it a part of your consumer’s lifestyle and identity.