A New Digital Era in India.

Digital marketing will never be the same again, and anyone who fails to digitalize their business model effectively might no longer survive in the market. Businesses without a social media presence will now have to create one and find an effective way to design a social media strategy to communicate with their clients. The world post the pandemic will be a completely new one; a new digital era will be born. 

The pandemic has had a massive hit on the marketing industry in various ways. Be it layoffs or salary cuts, the road has not been easy for most. Employees are in difficult positions to earn a living, and agencies are in tough spots to keep the business running.

However, as we move towards normalcy, the growing demand for digitalization gives our industry hope for a brighter future. Digital marketing jobs are projected to be one of India’s most prominent emerging careers since digitization is adopted everywhere. The internet and social media are the central part of this revolution and are extremely popular amongst the country’s younger generation. According to Statista, 67% of internet users will be under 35 by 2020. India’s total population under 35 is around 65%; hence, the audience’s largest group is the country’s youth. To reach this generation, they must hire employees capable of essentially the Digital Marketers’ role.

As we enter this new world, brands will have to re-think all those marketing strategies and plan effectively for the future. Covid-19 came with many negative aspects, but it taught us how to be innovative and creative. Here are some ways to prepare new strategies for your brand:

The future of digital campaigns lies in creativity and story-telling, and as we often say at TML – “you can’t sell something till you can’t tell something.” A significant aspect of this story-telling will be creating empathy in the minds of consumers. The factor of compassion will win viewers’ hearts and be used by brands to connect to their audiences. 

Brands will have to continue to adapt to changing customer needs and new technology. The post-Covid-19 world will be even more customer-centric, and feedback will be a significant aspect of effective customer retention. 

Brands will have to move towards a high Return on Investment (ROI) generating tools and digital channels, including SEO, programmatic advertising, and SEM, to elevate sales.

Brands should try to venture into new technologies and platforms that suit their business model, such as multi-lingual marketing, augmented marketing, LinkedIn marketing, YouTube marketing, Pinterest marketing. 

The competition will increase due to the emergence of more and more start-ups during and after the pandemic; as a brand, you should be prepared to overcome that and find ways to retain your existing customers and build customer loyalty. Brands will need to understand the customer at every step while using custom tools, data, and tech to stay ahead in the game. Personalization and user experience are critical for consumers.

Marketing is all about change and adapting to change. New technologies will be introduced in the marketing world, and agencies must keep up with them to be the forerunners. Voice marketing, Artificial intelligence, Augmented reality, Virtual reality, and chatbots are examples of future technologies that have to be adopted.

Influencers have a significant impact on the youth and are an excellent channel for marketing. It’s a great way of marketing your brand to the millennials as they spend a lot of time on various social media platforms and are deeply influenced by them.

In the end, there are only a few elements that differentiate a good brand from a great brand! The new era will be filled with features that brands must adopt to be the industry’s torchbearers and lead the marketing space in a futuristic direction. The 4 P’s of marketing, which are product, price, place, and promotion, have to be tweaked to the 4 E’s of marketing – ENGAGEMENT, EXPERIENCE, EXCLUSIVITY & EMOTION to sustain in the coming times. Engagement with your customers is an important activity that needs to be done and try to provide the best experience a user could expect. The customer’s exclusivity and emotions should be highly valued to create loyalty and brand name. All these factors should be considered the industry’s forerunners and will take the new digital marketing era to unexplored destinations.