In the world of packaging, where creativity knows no bounds and first impressions are the last impressions, in today's consumer-driven market, packaging plays a pivotal role in capturing attention, sparking curiosity, and establishing a unique brand identity. Gone are the

  Influencers have become the modern-day equivalents of television ads. They can influence trends and shape opinions through their lifestyle choices. Their followers are fanatic about their opinions and brand collaborations! Every aspect of their lives is out in the open,

In recent years, the concept of sustainability has gained significant attention and importance. People have become more conscious of the environmental impact of their choices, leading to a surge in demand for sustainable products and brands. However, amidst this growing

In a nation with a rich culinary heritage and diverse tastes, the beverage industry in India has flourished and thrived. Behind the success of these beverage brands lies an artful blend of product quality, marketing strategies, and compelling branding. This

In the process of buying a product, we tend to focus on its function — the storage capacity, RAM, operating system, and other features that we deem essential in our purchasing decision. However, what if I told you that the

Let's talk about short-form content and its impact on Gen Z. Short-form content refers to any content that is designed to be consumed quickly and easily, like short videos, memes, and social media posts. It's become increasingly popular over the

Discover the top 7 Indian vegan meat brands that are taking the industry by storm with their innovative branding strategies. From eye-catching packaging to clever marketing campaigns, these brands are redefining what it means to be a vegan meat company

From Grandma's oil massages to DIY hair masks to splurging on hair spas - we have tried it all! As we get back to the new normal, styling your hair on a daily basis is inevitable and investing in your

Thrift Right with These 9 Insta Stores!    The dual occurrence of the pandemic and the ban of Shein gave birth to what is now a shopping revolution in India: Thrifting. While it is celebrity giants like Deepika Padukone and others that

The fear of missing out is real. As humans, we want what we don’t have or rare rather than something far more readily available and abundant. Does Scarcity Marketing still work?