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Creating a Strong Brand: How These 7 Vegan Meat Brands Attract Customers with Their Branding Strategies

When it comes to building a business that stands out from the competition, branding strategy is key. It involves a bunch of different ways to create a brand identity that people will remember and love. With a killer branding strategy, you can communicate what your business is all about, build trust with your customers, and even increase your revenue. By figuring out what makes you unique, and finding ways to show that off to your target audience, you’ll be able to position yourself as a leader in your industry and keep customers coming back for more!

 

1.Imagine Meats :

Craving juicy meat burgers or seekh kebabs but want to avoid the environmental and health impacts of traditional meat? Look no further than Imagine Meats, the plant-based initiative founded by Bollywood stars Riteish and Genelia Deshmukh. With Imagine Meats, you can enjoy guilt-free “meat” that’s just as delicious as the real thing.

What sets Imagine Meats apart from other plant-based meat alternatives is their unique branding and packaging. Their products feature images of chickens and goats to create an authentic meat-eating experience, and they’re designed to be enjoyed by imagining that you’re eating meat. This makes them an ideal option for flexitarians and meat-lovers who are looking for a tasty, healthy, and sustainable alternative to traditional meat.

As a sustainable and healthy alternative to traditional meat, Imagine Meats has gained popularity among conscious consumers. Their innovative approach to plant-based meat and commitment to sustainability make them a top choice for anyone looking to indulge in meat cravings while maintaining a healthy and eco-friendly lifestyle.

If you’re looking for a truly delicious and nutritious plant-based meal, try Imagine Meats and enjoy all the “meat” you want without any guilt.

 

2.Evo Foods :

Nothing better than fluffy and yummy eggs for breakfast, right? But if you’re a vegan and have been missing your eggs benedict or a sunny side up, let us hook you up with Evo Foods that provide the same deliciousness of eggs but are plant-based! They believe in reimagining the world’s relationship with food, and we are here for it!  

Evo Foods has a brand strategy that revolves around the idea of reimagining the world’s relationship with food. Their main product is a plant-based substitute for eggs that provides the same taste and texture as traditional eggs. Evo Foods believes that their products are not just eco-friendly or vegan-friendly, but truly friendly to the consumer in a world that can be hostile to healthy food choices.

In addition to being friendly, Evo Foods is also inclusive. Their mission is to empower individuals on the journey of eating better to make more conscious decisions without compromising on their cravings. This means that their plant-based egg substitutes are designed to satisfy the taste buds of even the most devoted egg lovers.

Evo Foods takes pride in the magic of their products. 

 

3.Hello Tempayy: 

Hello Tempayy’s brand strategy is a great one because it focuses on promoting the benefits and versatility of tempeh, rather than just being a vegan brand. By highlighting tempeh as a super protein and a great source of protein for those who want to maintain a plant-based diet, Hello Tempayy is able to appeal to a wider audience, including those who may not necessarily identify as vegans but are looking for healthier protein options.

In addition, their attractive and vibrant packaging design catches the eye and helps to differentiate their products from other vegan options on the market. By providing easy-to-use marinated options and showcasing various recipe ideas on their Instagram page, Hello Tempayy makes it easy and convenient for customers to incorporate tempeh into their daily meals.

Furthermore, Hello Tempayy’s commitment to quality and safety in every stage of development and production, as well as their partnership with suppliers who meet stringent requirements for transparency and documentation, helps to build trust with their customers.

Overall, Hello Tempayy’s brand strategy successfully positions tempeh as an exciting and accessible new plant-based protein option that can appeal to a wider audience beyond just vegans, while also emphasizing convenience and quality.

 

4.Wakao Foods:

Discover the Superfood Revolution with Wakao Foods – India’s First Jackfruit-Based Mock Meat Brand!

Wakao Foods is a unique brand that focuses on the benefits of jackfruit. By using jackfruit to create their mock meat and other vegan products, they are able to offer delicious and sustainable food options that benefit both the consumer and the planet.

Their attractive packaging and catchy name make them easily recognizable and memorable. They offer a range of products, including mock meat sausages, burger patties, raw meat jackfruit, and marinated options that make cooking with their products a breeze.

As India’s first brand to specialize in jackfruit-based products, Wakao Foods is committed to creating a better tomorrow by using ethically grown and sourced produce that is hygienically processed and packaged. Their products have a shelf life of 1 year and require no refrigeration, making them convenient and easy to use.

 

5.ShakaHarry:

Looking for vegan options that are “just like” your favourite meat dishes? ShakaHarry has got you covered!

ShakaHarry is a unique and quirky brand that promotes vegan products with a strong name that means “vegetarian” in Hindi. The brand language is clear and straightforward, emphasizing that all products are vegan. Every product name includes “Just Like” to assure customers that they will enjoy the same taste as their favorite non-vegan products, such as momos, burgers, and parathas.

ShakaHarry’s products are versatile and satisfy a variety of meal requirements, including heavy breakfast options like parathas and “Just Like” kheema. They even offer momos, a beloved Indian snack. The colorful packaging is attractive to all kinds of people, and the fun product names, like “Just Like Chicken Momos” and “Just Like Chicken Kheema,” create a playful mind-play with those who may have refrained from vegan options, thinking that they would not taste as good as their favorite dishes.

Overall, ShakaHarry’s brand strategy focuses on promoting vegan products that taste just as good as non-vegan options. The brand’s fun and playful approach appeals to a wide range of customers while staying true to its commitment to providing plant-based options.

 

6.Good Dot:

Revolutionising the Way We Eat with Ahimsa and Compassion

Good Dot is a brand that takes a serious approach to tackling one of the biggest issues of our time: the environmental destruction and cruelty associated with animal agriculture. But their strategy isn’t just about creating meat alternatives that are healthy, affordable, and accessible. It’s also about infusing every aspect of their brand with the principle of Ahimsa, or non-violence, a deeply rooted value in Indian culture that they believe can extend to animals as well.

Their packaging and branding reflect this seriousness of purpose, with a clean and simple design that highlights the nutritional benefits of their products and their commitment to being 100% vegan. They take pride in their nomenclature, using terms like unmutton kheema, eggless bhurji, and unmutton dhaba curry to demonstrate that their products can rival traditional meat dishes in taste and texture.

But what really sets Good Dot apart is their mission to make humanity more humane. They believe that meat from animals has outlived its utility, and that plant-based meat offers a more compassionate way to feed the world. By providing delicious and healthy products that are free from animal products and preservatives, they aim to make it easy for people to adopt a more sustainable and ethical way of eating.

Their vision is to create a more compassionate and sustainable world by innovating to revolutionize the way we eat. And at the heart of this vision is the principle of Ahimsa, which they believe can guide us towards a more harmonious relationship with the natural world. With Good Dot, it’s not just about the food you eat, but the values that drive every decision they make.

 


7.Eat With Better:

Transform your favourite snacks into healthy indulgences with Eat Better With’s plant-based jackfruit meat alternatives.

Eat Better With is an Indian brand that offers vegan alternatives to meat. Their brand strategy revolves around creating food that is not only healthy but also nourishes the soul. They offer frozen snacks made from jackfruit, which they label as “the way you like it,” indicating that jackfruit can be used in your favourite dishes and be as exciting and tasty as the original ingredients. They have great packaging that makes sure that their fun snacks such as samosas and nuggets are as exciting as the generic ones.

Their ready-to-cook jackfruit comes in two variants, chunks and shreds, to emulate the experience of shredded and chunk meat. Eat Better With is committed to using natural ingredients in their recipes, avoiding artificial extracts, strains and substrates. They focus on using ingredients from nature, not labs, celebrating real colours and real flavours.

The brand is entirely plant-based, meaning nothing they make comes from animals. This is in line with their belief that conscious consumption is essential to sustainability. They focus on reducing carbon emissions, sourcing locally, and promoting reduce-reuse-recycle practices. Eat Better With’s brand strategy is built around the belief that healthy, sustainable, and delicious food can nourish both the body and soul.

 

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