Kickstarting SEO.
It’s time we talk about SEO!
While most small businesses struggle to wrap their heads around getting started with SEO, most think of it as “expensive” and “complicated.” That Marketing Lady takes you through a step-by-step guide for all things you need to know before entering the world of SEO! (And its, not the typical technical article you will find in your google search) Firstly, SEO is nothing but increasing your ranking in Google searches. As we all know, page 2 of Google is an unknown person, i.e., When you search for anything on google, you won’t go beyond the first page. And that is exactly why we need to make sure that your website ranks on page 1.
So, it’s pretty evident that you cannot practice SEO without having a website.
Now you may ask how vital SEO for a small business is? Well, it is imperative.
If you don’t already know the benefits of having a website read our article to find out –
Whether your website’s objective is brand awareness or generating leads and sales, SEO is equally important. SEO enables your brand to be recognized with a broader audience and makes it look more reliable. And just like everywhere else, CONTENT IS KING even when it comes to SEO. Ensure your market research is on point, and all of the content on your website is useful for your target audience. (The more reliable your website is, the faster it gets picked up by Google)
Getting started:
When you type SEO on Google, you will come across thousands of searches that will tell you strategies and recommend platforms to run SEO for your website. However, I strongly recommend using the right mix of platforms for different aspects of it. Finding the right platform to get started can get tricky, so I have listed my personal favorite FREE platforms to get you started!
Platform – GOOGLE SEARCH CONSOLE
Key Use for SEO – Measuring the performance of your site on Google
The best way to make sure your content is picked up by Google correctly is by using Google Search Console.
Google Search Console is a free service offered by Google that helps you maintain and monitor your site’s presence in Google Search Results. It is more like a search performance reporting tool and determines the performance of your site on Google.
Link and verify your website to Google Search Console. Use the Google URL inspection tool in the search console to make sure your pages are indexed correctly and seen in search results.
Learn everything about Google Search Console here-
https://yoast.com/beginners-guide-to-google-search-console/
Platform – GOOGLE ANALYTICS
Key Use for SEO- Analyzing website data
Google Analytics is a free tool where you can analyze data for your business in one place to make smarter decisions. It structures your performance and creates filtered perspectives for the recorded data.
Create or login to your google analytics account and set up a property (refers to your website/app) in your analytics account. Post that set up a reporting view in your property to create filtered perspectives for your data.
Learn everything about Google Analytics here-
https://blog.hubspot.com/marketing/google-analytics
Platform- Ubersuggest
Key Use for SEO- Keyword Analysis
Ubersuggest allows you to get an insight into the strategies working for others in your market so you can adopt them, improve them, and gain an edge. It is an element that provides you a domain overview and competitor analysis.
Add your first project on the ubersuggest dashboard in your account. after putting in the URL of your website, track keywords, performances, competitor analysis, and enhance position tracking from ubersuggest and rank up through innovative SEO techniques.
Learn everything about Ubersuggest here-
https://backlinko.com/hub/seo/ubersuggest
Platform- Screaming Frog
Key Use for SEO- To point technical errors on the website.
The Screaming Frog SEO spider is a modern tool to crawl up to 500 URLs for free and can discover issues, view reports, perform detailed crawls, and store data for analysis in the future. It also enables you to track paths, generate sitemaps, find broken links, and redirect audits.
After downloading the software, putting in and crawling 500 URLs is absolutely free and provides you with various data to improve your website. Crawling your website will enable you to discover broken backlinks, generate sitemaps and track the user’s activity.
Learn everything about Screaming frog here-
https://www.seerinteractive.com/blog/screaming-frog-guide/
Platform- Answer the Public
Key Use for SEO- Content creation via Keywords
Answer the public offers you raw search insights, content ideas, and free search suggestions. Having a unique aspect and tells you what people are really asking about. It’s a platform that helps visualize search questions and suggest autocomplete searches.
After putting in the desired keyword related to your search, Answer the public gives you a complete flow chart of the potential searches and provides you with a million options that will assist you to have a better chance of showing up on their posts.
Learn everything about Answer the public here-
https://www.websiteplanet.com/blog/ultimate-guide-answer-public/
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https://www.acquisio.com/blog/agency/answer-the-public-generate-more-traffic/
Platform- HARO (Help a Reporter Out)
Key Use for SEO– Generating backlinks.
Haro is a platform that connects journalists seeking expertise to include in their content with sources who have that expertise. It helps people grow their network and share your journey/story or knowledge with the world. In return, you end up getting backlinks to your website if they publish your expertise.
After signing up, you can decide your side ( journalist or source) and reach out to the team. This will enable the journalists to view your work and decide the future action. This helps to get your content out there and generate backlinks through the help of this platform.
Learn everything about Haro here-
https://www.zestard.com/blog/what-is-haro/HARO
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