The Biology Of Belief.
What role does human belief play in the success of a brand? How important is it for you to believe in what you are selling? If these are some questions that always bother you, this one’s for you.
Roger Dooley (The author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing) confirms that there is solid science behind the importance of believing in your product, as we are more persuasive when we believe in what we are selling.
A man is what he believes! This is not just a morning inspirational “quote,” but these words are backed up by science too. Neuroscience, a field that studies biological processes that underlie human cognition and human affective behaviors, shows that on a neurological level, how you think and feel is directly related to how you act and how you influence others too – Biologically.
“One can consciously rewire their brains to think and feel a certain way and affect outcomes.”
-Dr. Andrew Huberman. (Department of Neurobiology at Stanford University School of Medicine).
This is where the concept of “Fake it till you make it “comes from. It’s about developing a rock-solid internal belief system and inner confidence in what you do and why you are doing it. Not to say that your business won’t have a learning curve of ups and downs, but Belief in Your Brand is KEY.
Do you believe in the product or service you bring out to the world? Do your employees believe in what they are selling? If the answer is NO, how do you expect your consumers to believe in your brand? The top salesman of all times, Zig Ziglar and one of the best motivational speakers on sales, taught that genuine belief in your product’s value is essential in your ability to sell it. The more confident you are about your product, the more impactful it is on the customer.
The balance of power has shifted over the years from the companies to the consumer, as they have an array of information and choices available to them. Modern customers don’t just look for the best-priced product anymore; it’s the story behind the product and a deeper and more meaningful purpose which your brand embodies. Say, for example, a company with a sustainable product that provides environmental, social, and economic benefits attracts loyal customers who intimately connect with the brand and believe in the product.
Belief in oneself and the brand they represent is a prerequisite for any successful business. Your passion pours into your products, services, and customer relationships. You’re giving them something you believe in, making them believe in you and your story!
FACTS:
“Neuromarketing” is the application of branding and marketing strategies to influence customers on a psychological level. In a broad sense, all marketing is neuromarketing since marketing and sales campaigns are ALWAYS trying to invoke a particular feeling or response (brain activation) that will lead to the desired behavior, which is the sale of a particular service your brand represents.
