Promoting Glam On The Gram!

Mirror Mirror On The Wall, Who’s the “Grammest “of them all?

Once dominated by offline channels, the skincare and beauty industry has undergone a period of profound change in recent years by how a consumer discovers new trends, compares brands, and buys products. In this highly competitive and trend-driven market, many beauty and skincare companies in India try to grab customers’ attention and loyalty. 

The digital world of Instagram has given the skincare and beauty industry a stunning visual and virtual media platform easily accessible to all. Unsurprisingly, upcoming brands turn away their main focus from traditional marketing strategies onto digital marketing to capture attention.

With everybody vying to get noticed, a product that stands out or an interesting story is no longer enough to have a successful campaign anymore. 

That Marketing Lady dives into some tips to help your brand get the upper hand in this marketplace:

Keep it real:

It’s no exception that your brand’s strong visual look, feel, and tone on Instagram is an attraction factor for potential consumers. Skincare and beauty brands tend to emphasize perfection typically. Still, the consumer’s idea to conform to an idealized standard portrayed by the beauty industry is changing. Several companies are catering and embracing the idea of realism and imperfection; they use content that emphasizes diversity, a range of body shapes and colors that makes it so much more approachable to the common man. A typical consumer can’t relate to a fantasy world of celebrity hair sprays. Still, it’s much easier for them to imagine themselves wearing a lip gloss worn by someone who looks more like a regular person than a supermodel. Aspire to connect your product more intimately with the consumer.

Make friends with your followers:

The modern consumer expects a two-way relationship, and brands who prioritize their customers and the product experience is given to them will beat those who don’t. It’s increasingly important to have an interactive strategy on Instagram with your followers and potential customers. Responding to comments, feedback, or queries of the audience is an engagement tool not to be ignored for online sales and promotion. Be Accessible! 

Connect with the professionals and influencers:

Influencer marketing is important for both the established brands as well as the newbies in the market. It’s a great way to reach new audiences and gain credit for your brand. However, the key to a successful influencer marketing campaign on Instagram is to choose the right influencer. Using micro-influencers with smaller following, bloggers, or professional influencers on Instagram relevant to your brand; be it a skin doctor or a professional makeup artist, such influencer selections for your campaigns tend to have an authentic community and more influential capability on your target audience.

Let your customers be your brand ambassadors:

Don’t just stick to the famous; your customer testimonials and posts are a great way off again, making your content more relatable to the audience and building brand loyalty and trust. One of the most powerful ways to influence a potential buyer’s decision-making process is to let your customers speak for your brand. Happy customers are the best advertisement!

Show them how it works:

Unleash the potential of content marketing when it comes to promoting your brand—distributing relevant and valuable content about your brand to attract and engage your target audience on Instagram. Create “How to” tutorials using your products and publish them as videos and reels. You can teach people how to set up a skincare routine or how to freshen their makeup in 30 seconds, solve their day to day problems for them using your product and your content. Go live on Instagram and broadcast your messages and tutorials in real-time. Video content is highly engaging and a great way to converse with your audience and boost an organic reach.

Listen and Learn: 

Make your content and audience engagement a market research tool! Survey your audience to get feedback on your products, what kinds of products they are using from your catalog, any highlighted problems, and the current market needs for future innovations. Instagram can be a great place to conduct real-time and authentic interactive surveys through features like stories and online polls. Also, the use of Instagram analytics can help you effectively plan, manage, and assess your marketing campaign’s effectiveness. Utilizing this tool can give you an in-depth understanding of your Instagram marketing efforts and helps you stay on track to reach your goals. 

Online beauty continues to grow, with newer and more innovative modern brands sprouting every day; companies should maximize their Instagram marketing potential by putting out campaigns and content marketing strategies to elevate their brand to the next level. Remember, in this consumer-driven market, the skincare and beauty brands making waves today are talking with their audience, not at them. And without channels like Instagram, enabling such a change from the traditional route, could this have happened?!