Creating content for B2C Small Businesses on LinkedIn.

I always had a big misconception that LinkedIn marketing was only efficient for B2B businesses; however, I was wrong! The market for B2C brands on LinkedIn is super ripe in India and is growing by the day. LinkedIn marketing provides abundant opportunities to form valuable partnerships with millions of members who hold decision-making positions in their jobs or businesses, generate sales, and find investors. While most Indian companies focus only on Instagram and Facebook, LinkedIn is emerging as the largest network of professionals and is a top upcoming marketing portal. 

We need to understand that the content a B2B brand would make for LinkedIn would be slightly different from a B2C one. With a B2B business, your main aim is to network with fellow businesses and pitch clients via LinkedIn. However, with a B2C brand, you are also trying to find a potential consumer within the professional pool. And who is that consumer? Everyone. Every professional is also a decision-maker for consumer goods in some way.

Remember, LinkedIn is not the channel for aggressive advertising to generate leads. But, it is the place where you connect with potential consumers via a story. YOUR story! 

Once you have your company page and personal profile set (refer to B2B article link), create a solid content strategy. 

That Marketing Lady helps you with a few steps to creating an effective content strategy to start your B2C journey on LinkedIn:

Try to study your target audience and create content that they would engage in “outside of work.” Cater to their interests while trying to build a community.

For example, if you are into travel, share your industry’s latest travel updates and views. If you are an agency, talk about your employees and the work culture in your firm. 

If you are into CSR, the best place to share your efforts is LinkedIn. For those who don’t know, CSR refers to corporate social responsibility. You could be selling vegan products for animal welfare or contributing to a charity; this is the platform with the ideal target audience and reaches. Try to keep posting about your team, your employees, and your combined efforts. LinkedIn is a place for professionals, and the more personal you get, the more recognition your brand will get. 

Focus on the “behind the scenes” of your brand. What is the mission and vision of your brand? Who are the real people behind it? What are the values of your brand? What sets you apart from your competitors? 

You can think of some questions to create brand awareness and make your brand more approachable on LinkedIn. 

Lastly, keep an eye out for your competitors. While it is always great to take inspiration from your competition, differentiating yourself from what they do can often help you generate some kickass content and create a unique brand identity.